Our Story

Bismillah Amore® began in 2023 as the title of Prinzi’s first music album. Inspired by the energy it carried, she decided to build an apparel line under the same name—bringing her words, art, and vision into a form people could wear and live in.

Prinzi, a Pakitalian-American stand-up comedian and rapper based in Brooklyn, NY, created the brand from the languages she grew up with: “Bismillah” in Arabic (“in the name of God”) and “Amore” in Italian (“love”). To her, Bismillah Amore® means In the name of Allah’s love.

All of the artwork for Bismillah Amore® is created by Prinzi under her visual art pseudonym Muddyum®.

Through her work, she hopes to inspire Muslimah’s everywhere to embrace their creativity, explore multiple passions, and design a life that reflects both their heart and curiosity. To her, being an artist—and a Muslimah—doesn’t mean fitting into one box, but rather having the freedom to create a path that feels true, bold, and limitless.